Trades with rules
Some trades are limited in what they may say. A website can still do its job.
Clinics, pharmacies, medical stores and food businesses in Kolkata, as anywhere in India, are restricted in how they may advertise. A site for them has to earn trust the plain way: say exactly what the business is, make it easy to find, and make it one tap to reach. Every other trade simply gets the same care without the constraints.
Who this is about
Four kinds of business, one way of working.
Clinics and practitioners
Dentists, doctors and other registered practitioners are restricted in how they may advertise. The site states the practitioner, the qualification, the registration and the treatments as the clinic publishes them, and makes booking one tap away.
Pharmacies and medical stores
A chemist may say it is open, where it is and what kind of counter it runs. It may not advertise prescription medicines to the public or promise an outcome. The site puts the hours and the way to reach the counter first, because that is what a worried customer needs at eleven at night.
Food businesses
Shops, bakeries and caterers describe what they make and stock, in their own words, without health or medicinal claims and without anything the label cannot carry. Photographs are taken at the counter, so the site looks like the shop.
Everyone else
Most trades have no special rules at all, and their sites are simply built the same careful way. If your trade does have rules, we build to them; if it does not, nothing here costs you anything.
The rules, as we build to them
What such a site may not do.
- No superiority claims: not “best”, not “painless”, not “number one”.
- No discounts, offers or inducements where the trade’s own rules forbid them.
- No testimonials, patient reviews or before-and-after photographs used to solicit custom.
- No claim to cure the conditions listed under the law on objectionable advertisements of remedies.
- No health or medicinal claim on a food product beyond what its label lawfully carries.
- The business, the person, the qualification and the premises, stated exactly as the business itself publishes them.
These are examples of rules that may apply to a business of this kind in India, as they stand. Which apply to yours is for your own adviser to confirm; we are not qualified to give that advice and we do not. The site is built factual, and the rules of the trade stay the business’s responsibility.
What it has instead
What such a site has.
- The business, the people and the qualifications in plain words, with the hours and the address.
- What is offered, named the way customers actually search for it, one short factual page or section each.
- One clear way to get in touch on every screen: phone or WhatsApp, because that is how these businesses are actually reached.
- A Google Business Profile in the business’s own account, completed with the right categories and its own photographs, and Search Console watching how the site appears.
- Fast on a phone: no framework, self-hosted type, images sized for a small screen first, nothing tracking the visitor.
- A privacy page that tells the truth, which for a site with no form is short.
Built this way
Three of them, finished and open to walk through.
Questions
Questions people ask
Can my website show reviews or testimonials?
We do not put them on a clinic or pharmacy site by default, because the professional rules that apply to registered practitioners restrict testimonials used to solicit custom. For a shop or a hall there is usually no such restriction. Either way it is the business’s decision and responsibility under its agreement, and we may decline. Google reviews on the business’s own Business Profile are a separate matter and are Google’s to show.
Can a pharmacy or medical store list what it stocks?
It can describe the kind of counter it runs, the categories it keeps and the services it offers. Advertising prescription medicines to the public is a different thing, and the site does not do it. In the concept for a pharmacy there are no medicine names, no prices and no advice, and the page still does its job.
Can the website take bookings, orders or payments?
By default no site we build carries a booking or payment function; every appointment or order is agreed directly between the business and the customer by phone, WhatsApp or in person, and the site makes that one tap away. A form can be added only if we agree in writing what it collects and where it is delivered, and nothing is stored on the site.
Should the site list prices?
The concepts list none. Whether a business publishes prices is its own decision within the rules of its trade; if it does, the numbers come from the business, are approved in writing, and are updated through the care plan.
Who is responsible for what the site says?
You are the publisher of your website. We arrange and present the facts you give us and approve, and we build the site factual so that it does not stray. Which rules apply to your trade is for your own adviser to confirm; we are not qualified to give that advice and we do not.
Your trade